![]() With a boolean search, you can quickly get a list of people who have the power to buy in the industry or area that you can sell to.įor example, if you want to target Finance VPs for your company’s latest product, you can use a boolean search to find them. Then, you can use a boolean search to find zero in on those people and ignore less relevant job titles. Finding decision makers: Looking back at your past deal cycles, you should be able to see common job titles for decision-makers. ![]() ![]() Or, you can just use it to make multiple lists, whatever makes sense for your workflow is possible. With a boolean search, you can create a single list of prospects across multiple personas. That means you’ll have prospects within a wider range of personas.
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